The Grovii Journal
Why Plush Still Matters
In a world that seems increasingly digital, plush still holds a special place. There’s something timeless about it. Softness. Comfort. A character you can hold, gift, or keep nearby....
Why Plush Still Matters
In a world that seems increasingly digital, plush still holds a special place. There’s something timeless about it. Softness. Comfort. A character you can hold, gift, or keep nearby....
Building With Limited Resources (And Our First ...
Starting a brand is exciting. It’s also humbling. There’s always more you want to do than you can do. More marketing ideas. More content. More partnerships. More everything. At Grovii,...
Building With Limited Resources (And Our First ...
Starting a brand is exciting. It’s also humbling. There’s always more you want to do than you can do. More marketing ideas. More content. More partnerships. More everything. At Grovii,...
Inspired at Toy Fair
There’s something special about walking the floor at Toy Fair. Thousands of products. Generations of brands. Big booths, small booths. Loud ideas. Quiet craftsmanship. You feel the history of the...
Inspired at Toy Fair
There’s something special about walking the floor at Toy Fair. Thousands of products. Generations of brands. Big booths, small booths. Loud ideas. Quiet craftsmanship. You feel the history of the...
Demand, Momentum, and Celebration: How Grovii R...
During Super Bowl LX, sports fans across the country were treated to a celebration of America’s 250th anniversary, and that celebration showed up everywhere — from the USA 250 patches on...
Demand, Momentum, and Celebration: How Grovii R...
During Super Bowl LX, sports fans across the country were treated to a celebration of America’s 250th anniversary, and that celebration showed up everywhere — from the USA 250 patches on...
Launching Grovii With America 250
Starting a new business always comes with a question: where do you begin? For us, the answer felt surprisingly clear. We wanted Grovii’s first licensed program to stand for...
Launching Grovii With America 250
Starting a new business always comes with a question: where do you begin? For us, the answer felt surprisingly clear. We wanted Grovii’s first licensed program to stand for...
What “Circular” Really Means to Us
“Sustainable” is one of those words that shows up everywhere. Sometimes it’s meaningful. Sometimes it’s just… there. At Grovii, we like to ground it in real life. If we’re going...
What “Circular” Really Means to Us
“Sustainable” is one of those words that shows up everywhere. Sometimes it’s meaningful. Sometimes it’s just… there. At Grovii, we like to ground it in real life. If we’re going...