The Grovii Journal
Why We Chose America 250 as Our First License
When you’re building a new company, every early decision matters. What products do you make? Who do you partner with? What story do you want to tell? When we launched...
Why We Chose America 250 as Our First License
When you’re building a new company, every early decision matters. What products do you make? Who do you partner with? What story do you want to tell? When we launched...
Refining the Way We Tell the Story
As Grovii continues to grow, we’ve been spending a lot of time thinking about something beyond the product itself: How do we communicate what makes it special? Learning What Resonates...
Refining the Way We Tell the Story
As Grovii continues to grow, we’ve been spending a lot of time thinking about something beyond the product itself: How do we communicate what makes it special? Learning What Resonates...
Now in Stores, Close to Home
There’s something different about seeing your product on a shelf close to home. This week, Grovii plush is now available in Rally House stores in the Philadelphia area. It’s a...
Now in Stores, Close to Home
There’s something different about seeing your product on a shelf close to home. This week, Grovii plush is now available in Rally House stores in the Philadelphia area. It’s a...
🦅 The Story Behind the Eagle
The bald eagle has represented the United States since 1782, chosen as a symbol of strength, freedom, and independence. It’s more than an image. It’s a reflection of the ideals...
🦅 The Story Behind the Eagle
The bald eagle has represented the United States since 1782, chosen as a symbol of strength, freedom, and independence. It’s more than an image. It’s a reflection of the ideals...
Busy in the Right Ways
Some weeks aren’t about big announcements. They’re about doing the work. Lately, we’ve been connecting with new accounts, especially independent toy stores and gift shops. The kind of places that...
Busy in the Right Ways
Some weeks aren’t about big announcements. They’re about doing the work. Lately, we’ve been connecting with new accounts, especially independent toy stores and gift shops. The kind of places that...
Starting to Tell Our Story
March 2026 There’s a natural rhythm to building something new. At first, most of the work happens quietly. Designing. Refining. Making decisions. Getting the details right. Eventually, there comes a...
Starting to Tell Our Story
March 2026 There’s a natural rhythm to building something new. At first, most of the work happens quietly. Designing. Refining. Making decisions. Getting the details right. Eventually, there comes a...