Inspired at Toy Fair

There’s something special about walking the floor at Toy Fair.

Thousands of products. Generations of brands. Big booths, small booths. Loud ideas. Quiet craftsmanship. You feel the history of the industry, and the next wave of it, all at once.

This year, we walked away inspired.

The Best of the Industry

We saw brands that have been building for decades. Companies with deep roots, loyal followings, and product lines that have stood the test of time.

We also saw young companies experimenting boldly. New materials. New formats. New ways to connect with consumers who want more than just another product.

Toy Fair is a reminder that this industry runs on creativity, resilience, and reinvention.

Where Grovii Fits In

Walking those aisles clarified something for us.

Grovii sits at an intersection that still feels fresh:

   •Sustainability built into the product, not layered on top

   •Plush designed with emotional storytelling in mind

   •Lower minimums that allow thoughtful, curated retail partnerships

   •Licensing approached with intention, not just scale

What Felt Different

There’s growing demand for products that mean something.

Retailers are asking more questions about sourcing. Consumers are paying closer attention to materials. Partners want exclusives that feel personal, not mass.

That’s where we feel aligned.

We’re building Grovii to bring together softness and responsibility, fandom and sustainability, heritage and modern design. And seeing the broader industry landscape only strengthened that conviction.

Coming Home Energized

Toy Fair didn’t just show us what’s out there. It sharpened our focus on what we’re here to build.

The future of toys and gift products isn’t about more noise. It’s about more meaning.

We’re excited to keep contributing to that evolution.