Built for Collaboration: Bespoke Plush, Made Responsibly

 

Grovii was created not just to make products, but to partner with the people and brands who bring them to life.

Alongside our own collections, we are built from day one to support bespoke, exclusive plush development for retailers, attractions, organizations, and fandom-driven brands.

Custom Plush Without the Traditional Barriers

Custom plush development is often inaccessible. High minimums, long timelines, and complex safety requirements make it difficult for many partners to participate.

We’ve designed our process to remove those barriers:

Lower minimum order quantities

Streamlined development timelines

Flexible design systems like Midori that can be customized efficiently

Scalable programs for regional, limited, or exclusive launches

This allows partners to test, learn, and grow without overcommitting.

Safety and Compliance Built In

Every plush we develop is designed with safety in mind.

We support full CPSIA toy testing and compliance, and we work closely with manufacturing and testing partners to ensure products meet required standards for the U.S. market. Safety is not an afterthought. It’s part of the development process from the start.

Exclusivity With Intention

We love exclusives, especially when they are meaningful.

Whether it’s a custom mascot, a location-specific character, or a fandom-driven concept, our goal is to help partners create plush that feel special, intentional, and aligned with their audience and values.

If you’re thinking about plush differently, we’re already on the same page.